Content Strategy Social Media Marketing

Tips to Create Effective Video Content for Your Small Business

Tips to Create Effective Video Content for Your Small Business

Now, let’s be honest! When it comes to creating effective paid social media campaigns, video content plays a major role. Videos have always shown that they are the most easily consumed type of content amongst the audience.

In fact, recent survey research conducted by Wyzowl shows that 96% of consumers started watching more videos in 2020. Moreover, videos seem to bring more attention and generate leads for a business. This makes video content a crucial aspect of social media marketing Lubbock for a small business.

So, what are you waiting for? Start creating awesome video content for your social media paid ad campaign. To ensure that you create the finest video, here are a few tips from our expert team of marketers at Instant Empire Marketing.

  • Use existing resources

Now, when it comes to making video content, you might be tempted to invest in high-tech cameras and editing software. Well, you don’t necessarily need to do that. Instead, you can use the resources you already have.

You will have someone on your team who will have the latest smartphone with a high-quality camera. That’s it! You can use the smartphone to shoot a fantastic video showcasing your business, products, and services. And you can get video editing software at a quite cheaper price.

  • Get great lighting

You need to get great lighting when shooting videos for your business. With high-tech cameras, adjusting light is easier, however, with smartphones, it can be a little tricky.

But you don’t need to get high-tech lighting gear, instead, you can rely on natural lighting. Let the face of the subject have maximum lighting so that they are seen clearly. You can stand by the window with maximum lighting or just go outdoors.

  • Consider the video length

Take a moment to think: What would you be interested in seeing more? A quick 30-45 second video or a 3-minute video? If you are like most people, you will certainly prefer a 30-45 second video rather than a longer version.

Hence, the video length matters the most. Your video needs to give the audience a quick glimpse into your business or product. Moreover, you will post these videos on social media Lubbock and these platforms love short-form videos. Hence, you need to consider the video length.

  • Work on audio quality

Even if you make a fantastic video but it has garbled audio, it won’t work! So, you must work on your audio quality. If you are using a smartphone, you can use royalty-free music or voice-over.

However, the best way is to upgrade the microphone with your smartphone camera. And avoid covering the microphone when using it. With the best audio, your video content will reach your target audience easily.

If you want more suggestions on how to create fantastic video content, get in touch with us at Instant Empire Marketing. We work with small businesses to help them achieve success in their social media marketing Odessa campaigns.

Our creative team will certainly help you create video content that will stand out. Connect with us now!