Four Ways to Overcome iOS 14 Update Advertising Challenges

According to the latest statistics provided by Statista, the number of Apple iPhone users in the US has increased exponentially. Where in 2020, the number was at 113.5 million, it is set to increase in 2022 and reach up to 118 million.

This indicates that more percentage of the population will use Apple iPhone in the upcoming days. But how is this statistic relevant to advertisers and marketers? Well, the more people use Apple iPhone, the more control they will have over what private information they share, all thanks to the new iOS 14 update.

The new iOS 14 update allows the users to opt-in or opt-out as to whether an app can track their activity outside the platform.

However, the main feature of digital advertising in Lubbock is tracking the shopping behavior of the users online. If the advertiser can’t track this online activity, they won’t be able to offer personalized ads. Also, the ads will be displayed at a lower rate reducing the conversion rates for brands online.

Most brands and advertisers were stumped with the question, “How to overcome these advertising challenges posed by the iOS 14 update?”

At Instant Empire Marketing, we have the answers for you. As a brand, you want your ads to reach a greater number of people irrespective of whether they opt-in or opt-out of sharing their online behavior. Here’s how we can help you reach that goal.

Ads spend diversification

Although 90% of people are opting-out of tracking changes, brands can start by diversifying the ads spend.

The best way is to allocate the ads spend on social media platforms such as Facebook to Google. This will help you track behavior based on buying intent of the users. You will still be able to know what your potential audience is interested in buying by their search online.

Use Google Analytics to report Facebook ad campaign success

So, you might be spending some of your budgets in social media marketing in Lubbock on platforms such as Facebook.

However, you must start using Google Analytics to report the success of your social media marketing ad campaign. Use the UTM features of your website URL to report the success of your ad campaign on Facebook.

Retargeting or finding lookalike audiences

Go old school and use your owned data to retarget your ad campaign or find a lookalike audience. You might already own some customer information such as email addresses. Switch to using email marketing and retarget your audience.

However, you need to remember that not all ofyour audience is using iOS, so you can still use your older methods to a target lookalike audience.

Other Facebook advertising options

Now, with the iOS 14 update, you certainly can’t keep using the regular Facebook advertising options. However, there are a few other options provided by the platform. For example, you can create a chatbot for your audience who want to interact with your brand and know more.

Yes, advertising after the iOS 14 update has become a bigger challenge. However, it is not impossible to reach your target audience.

You can always get in touch with our team of professional marketers at Instant Empire Marketing. We are a leading digital marketing company in Texas offering high-quality advertising and marketing services to brands.