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Digital Marketing

How to Create QR Codes to Promote Your Brand?

QR Codes to Promote Your Brand

How to Create QR Codes to Promote Your Brand?

What do you want to achieve with your business?

Sure, your personal and business goals and vision. However, it will be possible only when you have the right customers buying your products and services.

And to reach your target audience, you need to market your business efficiently. One of the ways you can market your business is an efficient Odessa digital marketing strategy.

In an effective digital marketing strategy, you use different methods such as email marketing, Pay-per-click, Search engine optimization (SEO), and more. One of the ways you can market your business and generate leads is using mobile marketing. And currently, QR codes are the easiest and fastest way to implement mobile marketing and generate leads.

What are QR codes?

If you don’t know this already, QR codes are square barcodes that can be scanned using a mobile device. QR codes are usually meant for easy payment methods. But these codes can also be used to drive traffic to your business website.

You can use QR codes to provide your customers with an instruction manual, to take them to a marketing campaign run by your brand, and more. QR codes make it easy to convey information related to your brand effectively.

How can you create QR codes for your business?

Creating a QR code is quite easy. Once you have decided where the QR code leads your customer, you can include the relevant information. For example, you want QR code to take the customer to a marketing campaign, you can include the related information and further steps for making your campaign a success. Here are the steps to create a successful QR code for your business.

  • Landing Page creation

Based on where you want to lead your customer using the QR code, you must create a landing page. Usually, if you are promoting your business using Midland marketing on digital channels, you might already have a landing page for a service or a campaign. However, if you don’t, you need to create one.

Also, keep the information concise on these landing pages. Moreover, the landing page must be mobile responsive.

  • Generate QR codes

Once you have created a landing page, you must copy the URL and create the QR code using a QR code generator. You can find different QR code generators online, so search and select the one you find suitable. Put your URL address and generate code. The generator will give you a unique code that you can now use to promote your brand effectively.

  • Print your QR code

Now that you have your QR code, you can display it on printed materials or online. You can post the QR code of your website or marketing campaign page to lead them to some more relevant information or how they can benefit by doing business with you. You can print your QR code on your promotional materials.

QR codes give you the flexibility to promote your brand anywhere anytime you want.

  • Let your audience know

If you have a QR code promotion, you need your audience to know about it. Get your social media channels, audio, and video content running and promote the QR code promotion for your brand. The more people know about it, the more successful it will be.

  • Create a buzz around your promotion

Since you want maximum participation in your QR code promotion, make sure to create a buzz around it. One of the ways you can do so is by uploading new QR codes to your campaign. This will keep your audience involved thus generating leads and successful sales.

Instant Empire Marketing Can Help You!

As a leading digital marketing agency Texas, we know the importance of generating leads with effective promotion. Hence, we can help you generate QR codes and use them effectively to promote your brand.

Get in touch with us now to know more.

Categories
Digital Advertising

Four Ways to Overcome iOS 14 Update Advertising Challenges

Digital Advertising

Four Ways to Overcome iOS 14 Update Advertising Challenges

According to the latest statistics provided by Statista, the number of Apple iPhone users in the US has increased exponentially. Where in 2020, the number was at 113.5 million, it is set to increase in 2022 and reach up to 118 million.

This indicates that more percentage of the population will use Apple iPhone in the upcoming days. But how is this statistic relevant to advertisers and marketers? Well, the more people use Apple iPhone, the more control they will have over what private information they share, all thanks to the new iOS 14 update.

The new iOS 14 update allows the users to opt-in or opt-out as to whether an app can track their activity outside the platform.

However, the main feature of digital advertising in Lubbock is tracking the shopping behavior of the users online. If the advertiser can’t track this online activity, they won’t be able to offer personalized ads. Also, the ads will be displayed at a lower rate reducing the conversion rates for brands online.

Most brands and advertisers were stumped with the question, “How to overcome these advertising challenges posed by the iOS 14 update?”

At Instant Empire Marketing, we have the answers for you. As a brand, you want your ads to reach a greater number of people irrespective of whether they opt-in or opt-out of sharing their online behavior. Here’s how we can help you reach that goal.

  • Ads spend diversification

Although 90% of people are opting-out of tracking changes, brands can start by diversifying the ads spend.

The best way is to allocate the ads spend on social media platforms such as Facebook to Google. This will help you track behavior based on buying intent of the users. You will still be able to know what your potential audience is interested in buying by their search online.

  • Use Google Analytics to report Facebook ad campaign success

So, you might be spending some of your budgets in social media marketing in Lubbock on platforms such as Facebook.

However, you must start using Google Analytics to report the success of your social media marketing ad campaign. Use the UTM features of your website URL to report the success of your ad campaign on Facebook.

  • Retargeting or finding lookalike audiences

Go old school and use your owned data to retarget your ad campaign or find a lookalike audience. You might already own some customer information such as email addresses. Switch to using email marketing and retarget your audience.

However, you need to remember that not all ofyour audience is using iOS, so you can still use your older methods to a target lookalike audience.

  • Other Facebook advertising options

Now, with the iOS 14 update, you certainly can’t keep using the regular Facebook advertising options. However, there are a few other options provided by the platform. For example, you can create a chatbot for your audience who want to interact with your brand and know more.

Yes, advertising after the iOS 14 update has become a bigger challenge. However, it is not impossible to reach your target audience.

You can always get in touch with our team of professional marketers at Instant Empire Marketing. We are a leading digital marketing company in Texas offering high-quality advertising and marketing services to brands.

Contact us now to know more.

Categories
Content Strategy

Don’t Struggle to Make Consistent Online Content with These Super-Smart Methods

Content Strategy

Don’t Struggle to Make Consistent Online Content with These Super-Smart Methods

As most of us are already aware that social media is the key to growing your business and converting it into a brand. But this is easier said than done!

One of the biggest struggles that brands face is creating content continuously that stays relevant with the target audience. There is always a dread amongst the team when the new calendar month starts, and they have to come up with exciting new content ideas.

And this is not just limited to big businesses, in fact, small businesses and influencers also face the same issue: How to create content online that is relevant to the audience?

Now, if you thought there is some quick way to create online content easily, you are mistaken! You need to put some effort into coming up with ideas. However, instead of doing too much hard work, you can do smart work! Here’s how.

  • Repurpose your old content

So, you might have published content from the very first day of your social media marketing campaign. Well, it’s time to go back in time and look at the older content and find ways to repurpose it.

And you can do it by taking older content from external and internal sources. Externally, you can browse all your social media accounts and look for any content that you can repurpose. You can create new videos, graphics, images, podcasts, and more such engaging content.

Internally, you can look at a similar theme in your daily or weekly meetings with your team. For example, you can share what you are currently working on to create anticipation amongst your audience. Or just share a simple Monday motivation quote. Online content, sorted!

  • Create content in one format and transform it into other formats

So simply put, you can convert your brand-new content into multiple formats. Videos can become blogs, graphics, and audio podcasts. Similarly, graphics, audio, and blogs can become other content formats.

For example, you created a video showcasing a new product launch. Transcribe the video to get blogs for digital marketing. Take a quote or powerful message from the same video to create an image and/or graphics for social media. Again, take the same video, cut it into shorter snippets and post it on social media as short videos. Take the video and expand it into an audio podcast.

That’s it! One single video but multiple content formats for different marketing strategies.

Final Takeaway

Consistently creating content online can become difficult and tedious. Sometimes you might feel that you are running out of ideas. Therefore, repurposing your older content and converting it into different formats will make sure you have ample online content in store.

And if you still need creative online content ideas, get in touch with us at Instant Empire Marketing. We are a leading digital marketing company in Texas that works with small businesses to boost their digital marketing campaigns.

Our creative team of marketers knows how to develop new marketing strategies and ideas along with implementation to get desired results. Contact us now to know more.

Categories
Instagram Marketing

Top Tips to Make Your Instagram Marketing Game Strong and Effective

Instagram Marketing

Top Tips to Make Your Instagram Marketing Game Strong and Effective

As a business entity, advertising in Midland TX your products and services, reaching your target audience, and retaining them is highly crucial. Amidst tough competition in the market, you need to ensure that your business always comes at the top.

And social media can play a huge role in achieving this goal. Especially Instagram that has seen a massive following in the past few years. The social media platform has also introduced paid ads and shopping features making it more accessible for businesses to reach their potential audience. Hence, you need to exploit the advertising features of Instagram effectively.

At Instant Empire Marketing, we are constantly looking to provide crucial information, tips, and tricks to improve your advertising campaign on social media. So, here are a few tips that will help you make your Instagram marketing game strong and effective.

  • Hashtags play a huge role

No matter what anybody else says, trust us when we say that Instagram hashtags matter and play a huge role in getting much-needed traction. Including hashtags will increase your visibility on the “Explore” page of the social media platform helping you reach more audiences.

Hashtags are also a great way to get organic advertising rolling and getting organic traction on the platform. So, don’t forget to write appropriate hashtags with your business posts on Instagram.

  • Use local hashtags

Not just hashtags but you need to use local hashtags with your Instagram post. At the end of the day, you want the local audience to check out your business and pique their interest in buying your products and services.

Any other users on Instagram using local hashtags can also become a potential source for collaboration and promotion.

  • Don’t forget to tag other accounts

Any relevant accounts that you want to collaborate with or intend to do business with, make sure you tag them. Chances are those accounts will return the favor by tagging you in their business posts or collaborating with you professionally.

  • Tag Business Location

When doing social media marketing, always tag your business location. You want your target audience to know where you are based and where to find you! This will help you attract local customers as well as customers from other regions. Right connection is crucial too!

  • Find and engage with your audience

Your potential customers are hiding in plain sight! All you need to do is find them. How will you do it? Analyze the media platform to understand what your potential customers are doing. Who are they following and what places are they tagging in their posts?

Yes, we know this does sound like stalking but for businesses, there are legal tools to find and analyze customer behavior and statistics.

  • Don’t forget Instagram stories

An awesome feature that Instagram provides is stories! Share your business journey and unique story on Instagram stories. This will offer your audience a glimpse of what goes behind the scenes.

This will help you build trust and respect amongst your social media community. Also, Instagram stories is a great way to announce any new offers, discounts, sale, and giveaways.

  • Don’t forget to respond to your audience

Social media is all about constructive interaction. Once you start reaching your audience, they will interact with you. Hence, don’t forget to respond to them!

Answer their questions, let them know about your products, any new offers, or new product announcements. This will help you gain the trust of your customers which will be beneficial in retaining them long term.

How can Instant Empire Marketing Help You?

We at Instant Empire Marketing collaborate with small businesses in the region and assist them in creating a striking social media presence. As a leading digital marketing company in Texas, our team of digital marketers will create an effective strategy that delivers results.

Contact our creative team now!