Content Strategy

Don’t Struggle to Make Consistent Online Content with These Super-Smart Methods

Don’t Struggle to Make Consistent Online Content with These Super-Smart Methods

As most of us are already aware that social media is the key to growing your business and converting it into a brand. But this is easier said than done!

One of the biggest struggles that brands face is creating content continuously that stays relevant with the target audience. There is always a dread amongst the team when the new calendar month starts, and they have to come up with exciting new content ideas.

And this is not just limited to big businesses, in fact, small businesses and influencers also face the same issue: How to create content online that is relevant to the audience?

Now, if you thought there is some quick way to create online content easily, you are mistaken! You need to put some effort into coming up with ideas. However, instead of doing too much hard work, you can do smart work! Here’s how.

  • Repurpose your old content

So, you might have published content from the very first day of your social media marketing campaign. Well, it’s time to go back in time and look at the older content and find ways to repurpose it.

And you can do it by taking older content from external and internal sources. Externally, you can browse all your social media accounts and look for any content that you can repurpose. You can create new videos, graphics, images, podcasts, and more such engaging content.

Internally, you can look at a similar theme in your daily or weekly meetings with your team. For example, you can share what you are currently working on to create anticipation amongst your audience. Or just share a simple Monday motivation quote. Online content, sorted!

  • Create content in one format and transform it into other formats

So simply put, you can convert your brand-new content into multiple formats. Videos can become blogs, graphics, and audio podcasts. Similarly, graphics, audio, and blogs can become other content formats.

For example, you created a video showcasing a new product launch. Transcribe the video to get blogs for digital marketing. Take a quote or powerful message from the same video to create an image and/or graphics for social media. Again, take the same video, cut it into shorter snippets and post it on social media as short videos. Take the video and expand it into an audio podcast.

That’s it! One single video but multiple content formats for different marketing strategies.

Final Takeaway

Consistently creating content online can become difficult and tedious. Sometimes you might feel that you are running out of ideas. Therefore, repurposing your older content and converting it into different formats will make sure you have ample online content in store.

And if you still need creative online content ideas, get in touch with us at Instant Empire Marketing. We are a leading digital marketing company in Texas that works with small businesses to boost their digital marketing campaigns.

Our creative team of marketers knows how to develop new marketing strategies and ideas along with implementation to get desired results. Contact us now to know more.