Digital Advertising

Custom Affinity Audience Crucial to Increase ROI

Custom Affinity Audience Crucial to Increase ROI

The right advertising Midland TX campaign will help you reach your target audience effectively. If you are already implementing a Google Ad campaign, you are on the right track.

However, if your advertisements aren’t focused and scattered to a large audience, you will find that you are not getting the conversion rate worth your monetary investment. What you need is a targeted advertising Google Ad campaign.

How can you achieve that? The answer is simple. You need to align your Google ad campaign for your affinity audience. This will help you pinpoint the specific segment of the target audience that is prime to buy your products and services. This will increase your conversion rate that will be worth your money.

But what is an affinity audience? And how can you use this feature in the Google Display Network (GDN)? Let’s take a quick look.

Affinity Audience: What is it?

If you didn’t know this already, Google’s ad network reaches more than 90% of the Internet users around the world. This means if you have the right ad campaign targeted to the right audience, you can skyrocket your conversion rate and thus increase your Return of Investment (ROI).

Hence, understanding affinity audiences will be worth your time and money.

Affinity audience has two components in terms of words: an audience which means a group of people and affinity means a special liking to a certain thing. When you combine these two you get an affinity audience which means a group of people that has a specific liking or inclination towards your brand or category of products offered by you.

If you know your buyer persona, the affinity audience will be quite closer to it. Using an affinity audience will help you find customers that align with the mission, vision, and goals of your brand.

Custom Affinity Audience

Now, if you thought that you need to scour the Internet to find your affinity audience, you are in for a surprise. You can actually create your affinity audience on the Google Display Network for your advertising Odessa TX campaign.

Based on your market research, you can create a custom affinity audience based on four criteria viz. interests, URLs, location, and applications. Amongst these four criteria, make sure to emphasize URLs and interests.

Focusing on these two aspects of your advertising will help you identify your custom affinity audience effectively. But how do you create your affinity audience in GDN?

Creating Custom Affinity Audience in GDN

All you need to do is follow these five simple steps to build your custom affinity audience.

  • Start by logging in to your Google Ads account
  • Click on “Tools and Settings”. Choose “Audience Manager”
  • Choose “Custom Segments”. This will allow you to choose custom features for your affinity audience.
  • Start entering the name of the segment and interests.
  • Save this segment.

Yes, that’s it! As per your requirement, you can create multiple segments for an affinity audience. If you want to know more about building an effective digital advertising Lubbock campaign for your brand, get in touch with us at Instant Empire Marketing.

Finding the right audience to increase your ROI, we will assist you in achieving every marketing goal you have. Our team will bring the best ideas and strategies to the table.

Contact us now to know more.