Digital Advertising Digital Marketing

Podcast Advertising: Five Strategies You Must Know!

Podcast Advertising: Five Strategies You Must Know!

7.8 million Americans commute everyday for work. And we are sure you might be one of them too!

Now, what’s common amongst such a large population of Americans? Most of them tend to listen to one or two podcast episodes during their commute. In fact, Infinite Dial says that the average American audience listens to at least four to five podcasts every week.

What does this mean for a brand?

Well, it means you have another great advertising Midland TX opportunity to reach your potential audience. In this blog post, we will tell you five podcast advertising strategies that will help you get started.

  • Your audience may have a varied listening taste

The world of podcasts is wide and ever-expanding and so is the listening taste of your audience. Don’t restrict yourself to just one category of podcasts. If you think that the listeners who listen to comedy podcasts might not be interested in sports podcasts, you might be wrong! Every category of the podcast can have your potential audience. So, advertise in as many podcast categories as possible.

  • Advertise on the podcast for creating brand awareness

Podcast advertising Odessa TX is a great way to increase brand awareness. Hence, it is a fantastic option for small businesses that want their audience to know about their products, services, mission, and goals.

Yes, we know that podcast advertising might not give you measurable ROI, but sometimes organic mentions bring high-quality results in the long run.

  • Always ask the podcast host to read your advertisements

It has been observed that when ads are read by the podcast host, it provides a more personalized ad experience. Most users detest the thought of listening to third-party ads that are scripted and narrated by someone else.

When a podcast host reads ads, it is equivalent to organic mention that is more likely to get a response from your target audience.

  • You can sponsor smaller podcast shows too. In fact, it is more budget-friendly

Now, you might have the misconception that to get noticed by your audience, you need to sponsor only on bigger podcasts. Well, that’s not entirely true! As a small business, you might not have the budget to get an ad spot for the bigger podcast. Hence, you can focus on advertising on smaller podcasts.

You can choose pre-and post- credit spots for advertising rather than mid-roll as those are cheaper. Also, instead of getting just a single ad spot on the bigger podcast, get multiple ad spots on smaller podcasts and reach a greater number of audiences.

  • Test and measure

Just like any other digital advertising Lubbock campaign, you also need to test and measure your podcast advertising campaign. Test advertising on different types of podcast shows to determine which ads and podcast categories work for your brand.

Make sure to provide call-to-action buttons that prompt your audience to take action. For example, custom links, promo codes, checkout surveys, and more. This will help you measure the performance of your podcast advertising campaign.


Podcast advertising is a fantastic way to bring your brand to the market amongst your target audience. And with the rising listening potential of podcasts around the world, this form of advertising will become highly common and powerful.

So, collaborate with us at Instant Empire Marketing to get your advertising campaign into motion. Our creative team is always at your disposal!

Contact us now to know more.

Instagram Marketing

Top Tips to Make Your Instagram Marketing Game Strong and Effective

Top Tips to Make Your Instagram Marketing Game Strong and Effective

As a business entity, advertising in Midland TX your products and services, reaching your target audience, and retaining them is highly crucial. Amidst tough competition in the market, you need to ensure that your business always comes at the top.

And social media can play a huge role in achieving this goal. Especially Instagram that has seen a massive following in the past few years. The social media platform has also introduced paid ads and shopping features making it more accessible for businesses to reach their potential audience. Hence, you need to exploit the advertising features of Instagram effectively.

At Instant Empire Marketing, we are constantly looking to provide crucial information, tips, and tricks to improve your advertising campaign on social media. So, here are a few tips that will help you make your Instagram marketing game strong and effective.

  • Hashtags play a huge role

No matter what anybody else says, trust us when we say that Instagram hashtags matter and play a huge role in getting much-needed traction. Including hashtags will increase your visibility on the “Explore” page of the social media platform helping you reach more audiences.

Hashtags are also a great way to get organic advertising rolling and getting organic traction on the platform. So, don’t forget to write appropriate hashtags with your business posts on Instagram.

  • Use local hashtags

Not just hashtags but you need to use local hashtags with your Instagram post. At the end of the day, you want the local audience to check out your business and pique their interest in buying your products and services.

Any other users on Instagram using local hashtags can also become a potential source for collaboration and promotion.

  • Don’t forget to tag other accounts

Any relevant accounts that you want to collaborate with or intend to do business with, make sure you tag them. Chances are those accounts will return the favor by tagging you in their business posts or collaborating with you professionally.

  • Tag Business Location

When doing social media marketing, always tag your business location. You want your target audience to know where you are based and where to find you! This will help you attract local customers as well as customers from other regions. Right connection is crucial too!

  • Find and engage with your audience

Your potential customers are hiding in plain sight! All you need to do is find them. How will you do it? Analyze the media platform to understand what your potential customers are doing. Who are they following and what places are they tagging in their posts?

Yes, we know this does sound like stalking but for businesses, there are legal tools to find and analyze customer behavior and statistics.

  • Don’t forget Instagram stories

An awesome feature that Instagram provides is stories! Share your business journey and unique story on Instagram stories. This will offer your audience a glimpse of what goes behind the scenes.

This will help you build trust and respect amongst your social media community. Also, Instagram stories is a great way to announce any new offers, discounts, sale, and giveaways.

  • Don’t forget to respond to your audience

Social media is all about constructive interaction. Once you start reaching your audience, they will interact with you. Hence, don’t forget to respond to them!

Answer their questions, let them know about your products, any new offers, or new product announcements. This will help you gain the trust of your customers which will be beneficial in retaining them long term.

How can Instant Empire Marketing Help You?

We at Instant Empire Marketing collaborate with small businesses in the region and assist them in creating a striking social media presence. As a leading digital marketing company in Texas, our team of digital marketers will create an effective strategy that delivers results.

Contact our creative team now!