Content Strategy Social Media Marketing

Tips to Create Effective Video Content for Your Small Business

Tips to Create Effective Video Content for Your Small Business

Now, let’s be honest! When it comes to creating effective paid social media campaigns, video content plays a major role. Videos have always shown that they are the most easily consumed type of content amongst the audience.

In fact, recent survey research conducted by Wyzowl shows that 96% of consumers started watching more videos in 2020. Moreover, videos seem to bring more attention and generate leads for a business. This makes video content a crucial aspect of social media marketing Lubbock for a small business.

So, what are you waiting for? Start creating awesome video content for your social media paid ad campaign. To ensure that you create the finest video, here are a few tips from our expert team of marketers at Instant Empire Marketing.

  • Use existing resources

Now, when it comes to making video content, you might be tempted to invest in high-tech cameras and editing software. Well, you don’t necessarily need to do that. Instead, you can use the resources you already have.

You will have someone on your team who will have the latest smartphone with a high-quality camera. That’s it! You can use the smartphone to shoot a fantastic video showcasing your business, products, and services. And you can get video editing software at a quite cheaper price.

  • Get great lighting

You need to get great lighting when shooting videos for your business. With high-tech cameras, adjusting light is easier, however, with smartphones, it can be a little tricky.

But you don’t need to get high-tech lighting gear, instead, you can rely on natural lighting. Let the face of the subject have maximum lighting so that they are seen clearly. You can stand by the window with maximum lighting or just go outdoors.

  • Consider the video length

Take a moment to think: What would you be interested in seeing more? A quick 30-45 second video or a 3-minute video? If you are like most people, you will certainly prefer a 30-45 second video rather than a longer version.

Hence, the video length matters the most. Your video needs to give the audience a quick glimpse into your business or product. Moreover, you will post these videos on social media Lubbock and these platforms love short-form videos. Hence, you need to consider the video length.

  • Work on audio quality

Even if you make a fantastic video but it has garbled audio, it won’t work! So, you must work on your audio quality. If you are using a smartphone, you can use royalty-free music or voice-over.

However, the best way is to upgrade the microphone with your smartphone camera. And avoid covering the microphone when using it. With the best audio, your video content will reach your target audience easily.

If you want more suggestions on how to create fantastic video content, get in touch with us at Instant Empire Marketing. We work with small businesses to help them achieve success in their social media marketing Odessa campaigns.

Our creative team will certainly help you create video content that will stand out. Connect with us now!

Social Media Marketing

Build Social Media Community to Expand Your Brand Presence

Social media platforms have become one of the hottest destinations to market your business and create a brand presence. Forget your traditional marketing strategies and get on board with social media marketing and reach a wider audience. However, there’s a catch!

Once you start your social media marketing campaign, you need to put your energy into making it successful on social media platforms. And you can achieve that only when you have a massive social community.

Now, yes, we know you might be thinking that you are marketing in Midland on social media platforms to gain the attention of the community. While that may be true, the most important thing is retaining the initial traction and building a community over that.

And here’s how you can build a community on social media platforms using these four ways.

  • Respond

Once your social media ads start reaching your target audience, they will interact with your posts. They will like, comment, view, and share your posts. Now, as a brand the most important thing you can do is respond to your audience.

For example, if a user has commented on your social media ad post, respond to them by giving some quirky replies or directing them to your website and products. You can respond by giving them your contact information if they want to know more about your brand and products.

And if they have sent you a DM, don’t forget to get back to them. For DMs you can also use the following strategies:

  1. Create a welcome message to make a great first impression.
  2. You can also create an “Away Message” if you are not always available to reply to the DMs. This keeps your audience hoping for a response from you and thus retaining them.

All social media platforms have the feature to create a custom response for DMs.

  • “Add Value” Social Media Posts

If you have been posting on social media for a while, make sure to go back and take a look at it. Determine what category your existing content belongs to. There are four types of content that most businesses post on social media. This includes Sales, Informative Tips/Lessons, Engagement, and Giveaways.

Once you have determined your content type, you must start streamlining your social media marketing in Midland posts to gain the attention of your target audience. This will also make your social media page impressive and organized.

  • Facebook Groups

Don’t underestimate the power of Facebook Groups! These groups will allow your community to engage with each other. This will help your business create a positive brand image along with building a massive community.

Don’t hesitate to organize giveaways or offers only for members of the group. Ask them to invite their friends to these giveaways. This will bring your brand in the spotlight to a wider audience. Also, Facebook Groups are a great way to get some feedback on your existing products. This will help you improve your products and give your customers improved products.

  • Texting

Blast messages to your community with advanced texting tools. Texting is another way you can stay in touch with your social community. You can make announcements about new product launches, discounts, and offers, deals that will prompt your audience to buy your products.

So, texting not only helps you to stay connected with your community but might lead to conversion and sales.

These four ways will help you build a social community one day at a time. And if you need professional assistance for building a social media community, get in touch with us at Instant Empire Marketing.

We are a leading social media agency in Texas that assists businesses of all sizes to build a great social media marketing campaign. Our team of professional social media marketers will deliver a strategy that works for your brand effectively.

Contact us now to know more.