Digital Marketing

Three Types of Market Competitors You Must Know About

Three Types of Market Competitors You Must Know About

If there is any business function that you must pay a lot of attention to, it is none other than marketing Midland.

Effective marketing of your business, its products, and values will help you reach your target audience easily. And there are different types of marketing strategies that you can use to achieve your goals and vision.

But there is one thing common for all marketing strategies. And it is finding and knowing your market competitors. Yes, that’s right! Marketing is not just about promoting your brand and products, but it is also knowing your competitors. According to a survey conducted by Crayon in 2020, any business will have an average of 29 competitors. Understanding what your competitors are doing right will help you implement the right marketing strategy for your business.

Now when you are doing market research to find your competitors, there are three types of competitors you should focus on. In this blog, we will brief you about them.

  • Direct Competitors

Whenever you think about your market competitors, you will instantly think about direct competitors. These businesses are offering the same service or products as your business.

The most popular examples of direct competitors include Pepsi Vs Coca-Cola, Apple Vs Android, and more. And it’s not just bigger brands that face direct competition. Even your small business might have direct competition in the region.

One thing you need to know about direct competition is that it becomes difficult to tempt your target audience to buy your products if they are buying from your competitors. This is a zero-sum game! So, you need to always up your game to move ahead of your direct competitors with the help of top marketing firms in Texas.

  • Indirect Competitors

A business that falls in the same category as yours but offers different products to solve the same problem is your indirect competitor.

For example, McDonald’s and Taco Bell are indirect competitors. They are in the fast-food industry with a similar vision to provide quality food to people. But they offer different menus. On one hand, McDonald’s is popular for its burgers and fries, Taco Bell offers a variety of different tacos.

Although with indirect competitors, it is not a zero-sum game. In the above example, if people are not satisfied with the taste and quality of food from one outlet, they will surely visit the other to check out their menu.

  • Replacement Competitors

These competitors are hard to spot in the market. Replacement competitors will be businesses that want to solve the same problem but offer alternative products.

The classic example of replacement competitors is a coffee shop and a restaurant. Both will offer products for hungry people, but their method is alternative to each other. On one hand, coffee shops will offer products that are on the go, restaurants offer products that will want the customer to sit and enjoy.

In simpler terms, your customers have got an option to buy a replacement using the same resources. This makes it tough to spot these competitors and work on moving ahead of the competition.

Bottom Line

Spotting your competitors in the market is crucial to making a strong foothold for your business. And we at Instant Empire Marketing are here to assist you.

We are amongst the leading Texas marketing firms that assist you in thorough marketing research, finding your competitors, and creating a working digital marketing strategy for your business.

Visit our website to book your initial consultation now.

Digital Advertising Digital Marketing

Podcast Advertising: Five Strategies You Must Know!

Podcast Advertising: Five Strategies You Must Know!

7.8 million Americans commute everyday for work. And we are sure you might be one of them too!

Now, what’s common amongst such a large population of Americans? Most of them tend to listen to one or two podcast episodes during their commute. In fact, Infinite Dial says that the average American audience listens to at least four to five podcasts every week.

What does this mean for a brand?

Well, it means you have another great advertising Midland TX opportunity to reach your potential audience. In this blog post, we will tell you five podcast advertising strategies that will help you get started.

  • Your audience may have a varied listening taste

The world of podcasts is wide and ever-expanding and so is the listening taste of your audience. Don’t restrict yourself to just one category of podcasts. If you think that the listeners who listen to comedy podcasts might not be interested in sports podcasts, you might be wrong! Every category of the podcast can have your potential audience. So, advertise in as many podcast categories as possible.

  • Advertise on the podcast for creating brand awareness

Podcast advertising Odessa TX is a great way to increase brand awareness. Hence, it is a fantastic option for small businesses that want their audience to know about their products, services, mission, and goals.

Yes, we know that podcast advertising might not give you measurable ROI, but sometimes organic mentions bring high-quality results in the long run.

  • Always ask the podcast host to read your advertisements

It has been observed that when ads are read by the podcast host, it provides a more personalized ad experience. Most users detest the thought of listening to third-party ads that are scripted and narrated by someone else.

When a podcast host reads ads, it is equivalent to organic mention that is more likely to get a response from your target audience.

  • You can sponsor smaller podcast shows too. In fact, it is more budget-friendly

Now, you might have the misconception that to get noticed by your audience, you need to sponsor only on bigger podcasts. Well, that’s not entirely true! As a small business, you might not have the budget to get an ad spot for the bigger podcast. Hence, you can focus on advertising on smaller podcasts.

You can choose pre-and post- credit spots for advertising rather than mid-roll as those are cheaper. Also, instead of getting just a single ad spot on the bigger podcast, get multiple ad spots on smaller podcasts and reach a greater number of audiences.

  • Test and measure

Just like any other digital advertising Lubbock campaign, you also need to test and measure your podcast advertising campaign. Test advertising on different types of podcast shows to determine which ads and podcast categories work for your brand.

Make sure to provide call-to-action buttons that prompt your audience to take action. For example, custom links, promo codes, checkout surveys, and more. This will help you measure the performance of your podcast advertising campaign.


Podcast advertising is a fantastic way to bring your brand to the market amongst your target audience. And with the rising listening potential of podcasts around the world, this form of advertising will become highly common and powerful.

So, collaborate with us at Instant Empire Marketing to get your advertising campaign into motion. Our creative team is always at your disposal!

Contact us now to know more.

Digital Marketing

How to Create QR Codes to Promote Your Brand?

How to Create QR Codes to Promote Your Brand?

What do you want to achieve with your business?

Sure, your personal and business goals and vision. However, it will be possible only when you have the right customers buying your products and services.

And to reach your target audience, you need to market your business efficiently. One of the ways you can market your business is an efficient Odessa digital marketing strategy.

In an effective digital marketing strategy, you use different methods such as email marketing, Pay-per-click, Search engine optimization (SEO), and more. One of the ways you can market your business and generate leads is using mobile marketing. And currently, QR codes are the easiest and fastest way to implement mobile marketing and generate leads.

What are QR codes?

If you don’t know this already, QR codes are square barcodes that can be scanned using a mobile device. QR codes are usually meant for easy payment methods. But these codes can also be used to drive traffic to your business website.

You can use QR codes to provide your customers with an instruction manual, to take them to a marketing campaign run by your brand, and more. QR codes make it easy to convey information related to your brand effectively.

How can you create QR codes for your business?

Creating a QR code is quite easy. Once you have decided where the QR code leads your customer, you can include the relevant information. For example, you want QR code to take the customer to a marketing campaign, you can include the related information and further steps for making your campaign a success. Here are the steps to create a successful QR code for your business.

  • Landing Page creation

Based on where you want to lead your customer using the QR code, you must create a landing page. Usually, if you are promoting your business using Midland marketing on digital channels, you might already have a landing page for a service or a campaign. However, if you don’t, you need to create one.

Also, keep the information concise on these landing pages. Moreover, the landing page must be mobile responsive.

  • Generate QR codes

Once you have created a landing page, you must copy the URL and create the QR code using a QR code generator. You can find different QR code generators online, so search and select the one you find suitable. Put your URL address and generate code. The generator will give you a unique code that you can now use to promote your brand effectively.

  • Print your QR code

Now that you have your QR code, you can display it on printed materials or online. You can post the QR code of your website or marketing campaign page to lead them to some more relevant information or how they can benefit by doing business with you. You can print your QR code on your promotional materials.

QR codes give you the flexibility to promote your brand anywhere anytime you want.

  • Let your audience know

If you have a QR code promotion, you need your audience to know about it. Get your social media channels, audio, and video content running and promote the QR code promotion for your brand. The more people know about it, the more successful it will be.

  • Create a buzz around your promotion

Since you want maximum participation in your QR code promotion, make sure to create a buzz around it. One of the ways you can do so is by uploading new QR codes to your campaign. This will keep your audience involved thus generating leads and successful sales.

Instant Empire Marketing Can Help You!

As a leading digital marketing agency Texas, we know the importance of generating leads with effective promotion. Hence, we can help you generate QR codes and use them effectively to promote your brand.

Get in touch with us now to know more.

Digital Marketing

How a Unique Brand Character Can Help Your Business?

How a Unique Brand Character Can Help Your Business?

Do you want to see your business establish itself as a successful brand in the market? If so, you can’t use the stock images in your advertising Midland TX strategy.

What you need is to create a unique brand character in the market that resonates with your business, its ethos, and its vision. Now, you might be wondering what a brand character is?

In simpler terms, a brand character is also known as a mascot. It can be an individual, inanimate character, illustration, animal, or any other character you think resonates with your brand. The brand character will become an ambassador of your brand that will help your target audience to identify your business in the crowd.

Brand character gives you a unique opportunity to stand out in the crowd and get noticed. Here’s how a brand character can benefit your business.

  • Increase your marketing potential

Of course, as a business you want to reach a larger target audience. A brand character that is creative and interesting will increase the chances of your marketing potential. A brand character can be so good that it can make your advertising Odessa TX campaign viral on social media.

If this happens, your business will certainly have more chances to reach exponential success.

  • Enhance communication

Communication is key to attracting your potential audience and conveying to them what your brand stands for. A brand character can help you achieve this goal. You can bring emotional touch to your brand to connect with your audience.

This is especially true for companies that want to attract children such as a toy company. They can create a fun and child-friendly brand character to connect with the kids.

  • Brand recognition

This is an obvious benefit that you can get with brand character. As mentioned above, a brand character gives your business a unique identity. For example, Ronald McDonald for McD. This brand character is so popular that people can identify the outlet just by looking at it.

With just minimal effort and placement of your brand character, you can make a great brand presence in the market. Now, you can either create your own or get in touch with us at Instant Empire Marketing.

We are a leading advertising agency Midland that knows the importance of creating a fantastic advertising campaign and associated elements such as a brand character. Our creative team will come up with ideas that will definitely resonate with your business vision.

Contact us now to know more.

Digital Marketing

How Can Google My Business (GMB) Help Your Business?

How Can Google My Business (GMB) Help Your Business?

Digital marketing has become the need of the hour. Most businesses have an online presence to promote their brand, products, and services. And if you haven’t already jumped the bandwagon, maybe it’s time you should.

Most digital marketing Lubbock services focus on getting a higher ranking on the search engine. Although this is the goal, don’t forget to promote your business locally. There is no point in having an online presence if you can’t attract customers to your stand-in store.

How will you ensure that you get enough customers in your stand-in store? The answer is simple. You must list your business in Google My Business (GMB) listings. This is a free tool offered by Google that can help you promote your business locally.

How can Google My Business help your business? Here’s how.

  • Rank locally

Most people search for businesses that offer products and services locally. For example, if a customer is looking for plumbing services, they will look for a business that offers its services in the local area. Listing on GMB will help such customers find your business effectively and connect with you.

They can see your business address, phone number, business photographs, reviews, and more. You might think that just claiming your GMB page will suffice your local ranking. However, such is not the case! You need to effectively optimize it by putting the right information such as contact information, working hours, and more. This will strengthen your local SEO Lubbock TX.

  • Create a dominating online business profile

As mentioned above, Google My Business offers numerous ways to optimize your listing. However, one of the most effective features offered by this Google feature is GMB Posts.

You can consider GMB Posts as mini advertisements for your business. In GMB Posts, you can post things like what’s new, events, products, and offers. Also, you can add call-to-action (CTAs) buttons such as call now, book an appointment, sign up, and more.

A combination of content, CTAs, and photos creates fantastic GMB Posts for your business. And they are so worth it! If your business has massive competition in your region, GMB Posts can help you move ahead of this competition effectively. Combine this with a robust SEO strategy and you are gold!

How can Instant Empire Marketing Help?

At Instant Empire Marketing, we hold expertise in working with smaller businesses and bringing them on the digital map. We provide efficient web development, social media marketing, advertising services, SEO services in Lubbock, and more.

Our team of marketers will develop an excellent digital marketing strategy and implement it with outstanding accuracy.

Connect with us now to know more.