Digital Marketing

Three Types of Market Competitors You Must Know About

Three Types of Market Competitors You Must Know About

If there is any business function that you must pay a lot of attention to, it is none other than marketing Midland.

Effective marketing of your business, its products, and values will help you reach your target audience easily. And there are different types of marketing strategies that you can use to achieve your goals and vision.

But there is one thing common for all marketing strategies. And it is finding and knowing your market competitors. Yes, that’s right! Marketing is not just about promoting your brand and products, but it is also knowing your competitors. According to a survey conducted by Crayon in 2020, any business will have an average of 29 competitors. Understanding what your competitors are doing right will help you implement the right marketing strategy for your business.

Now when you are doing market research to find your competitors, there are three types of competitors you should focus on. In this blog, we will brief you about them.

  • Direct Competitors

Whenever you think about your market competitors, you will instantly think about direct competitors. These businesses are offering the same service or products as your business.

The most popular examples of direct competitors include Pepsi Vs Coca-Cola, Apple Vs Android, and more. And it’s not just bigger brands that face direct competition. Even your small business might have direct competition in the region.

One thing you need to know about direct competition is that it becomes difficult to tempt your target audience to buy your products if they are buying from your competitors. This is a zero-sum game! So, you need to always up your game to move ahead of your direct competitors with the help of top marketing firms in Texas.

  • Indirect Competitors

A business that falls in the same category as yours but offers different products to solve the same problem is your indirect competitor.

For example, McDonald’s and Taco Bell are indirect competitors. They are in the fast-food industry with a similar vision to provide quality food to people. But they offer different menus. On one hand, McDonald’s is popular for its burgers and fries, Taco Bell offers a variety of different tacos.

Although with indirect competitors, it is not a zero-sum game. In the above example, if people are not satisfied with the taste and quality of food from one outlet, they will surely visit the other to check out their menu.

  • Replacement Competitors

These competitors are hard to spot in the market. Replacement competitors will be businesses that want to solve the same problem but offer alternative products.

The classic example of replacement competitors is a coffee shop and a restaurant. Both will offer products for hungry people, but their method is alternative to each other. On one hand, coffee shops will offer products that are on the go, restaurants offer products that will want the customer to sit and enjoy.

In simpler terms, your customers have got an option to buy a replacement using the same resources. This makes it tough to spot these competitors and work on moving ahead of the competition.

Bottom Line

Spotting your competitors in the market is crucial to making a strong foothold for your business. And we at Instant Empire Marketing are here to assist you.

We are amongst the leading Texas marketing firms that assist you in thorough marketing research, finding your competitors, and creating a working digital marketing strategy for your business.

Visit our website to book your initial consultation now.

Digital Advertising Digital Marketing

Podcast Advertising: Five Strategies You Must Know!

Podcast Advertising: Five Strategies You Must Know!

7.8 million Americans commute everyday for work. And we are sure you might be one of them too!

Now, what’s common amongst such a large population of Americans? Most of them tend to listen to one or two podcast episodes during their commute. In fact, Infinite Dial says that the average American audience listens to at least four to five podcasts every week.

What does this mean for a brand?

Well, it means you have another great advertising Midland TX opportunity to reach your potential audience. In this blog post, we will tell you five podcast advertising strategies that will help you get started.

  • Your audience may have a varied listening taste

The world of podcasts is wide and ever-expanding and so is the listening taste of your audience. Don’t restrict yourself to just one category of podcasts. If you think that the listeners who listen to comedy podcasts might not be interested in sports podcasts, you might be wrong! Every category of the podcast can have your potential audience. So, advertise in as many podcast categories as possible.

  • Advertise on the podcast for creating brand awareness

Podcast advertising Odessa TX is a great way to increase brand awareness. Hence, it is a fantastic option for small businesses that want their audience to know about their products, services, mission, and goals.

Yes, we know that podcast advertising might not give you measurable ROI, but sometimes organic mentions bring high-quality results in the long run.

  • Always ask the podcast host to read your advertisements

It has been observed that when ads are read by the podcast host, it provides a more personalized ad experience. Most users detest the thought of listening to third-party ads that are scripted and narrated by someone else.

When a podcast host reads ads, it is equivalent to organic mention that is more likely to get a response from your target audience.

  • You can sponsor smaller podcast shows too. In fact, it is more budget-friendly

Now, you might have the misconception that to get noticed by your audience, you need to sponsor only on bigger podcasts. Well, that’s not entirely true! As a small business, you might not have the budget to get an ad spot for the bigger podcast. Hence, you can focus on advertising on smaller podcasts.

You can choose pre-and post- credit spots for advertising rather than mid-roll as those are cheaper. Also, instead of getting just a single ad spot on the bigger podcast, get multiple ad spots on smaller podcasts and reach a greater number of audiences.

  • Test and measure

Just like any other digital advertising Lubbock campaign, you also need to test and measure your podcast advertising campaign. Test advertising on different types of podcast shows to determine which ads and podcast categories work for your brand.

Make sure to provide call-to-action buttons that prompt your audience to take action. For example, custom links, promo codes, checkout surveys, and more. This will help you measure the performance of your podcast advertising campaign.


Podcast advertising is a fantastic way to bring your brand to the market amongst your target audience. And with the rising listening potential of podcasts around the world, this form of advertising will become highly common and powerful.

So, collaborate with us at Instant Empire Marketing to get your advertising campaign into motion. Our creative team is always at your disposal!

Contact us now to know more.

Digital Advertising

Custom Affinity Audience Crucial to Increase ROI

Custom Affinity Audience Crucial to Increase ROI

The right advertising Midland TX campaign will help you reach your target audience effectively. If you are already implementing a Google Ad campaign, you are on the right track.

However, if your advertisements aren’t focused and scattered to a large audience, you will find that you are not getting the conversion rate worth your monetary investment. What you need is a targeted advertising Google Ad campaign.

How can you achieve that? The answer is simple. You need to align your Google ad campaign for your affinity audience. This will help you pinpoint the specific segment of the target audience that is prime to buy your products and services. This will increase your conversion rate that will be worth your money.

But what is an affinity audience? And how can you use this feature in the Google Display Network (GDN)? Let’s take a quick look.

Affinity Audience: What is it?

If you didn’t know this already, Google’s ad network reaches more than 90% of the Internet users around the world. This means if you have the right ad campaign targeted to the right audience, you can skyrocket your conversion rate and thus increase your Return of Investment (ROI).

Hence, understanding affinity audiences will be worth your time and money.

Affinity audience has two components in terms of words: an audience which means a group of people and affinity means a special liking to a certain thing. When you combine these two you get an affinity audience which means a group of people that has a specific liking or inclination towards your brand or category of products offered by you.

If you know your buyer persona, the affinity audience will be quite closer to it. Using an affinity audience will help you find customers that align with the mission, vision, and goals of your brand.

Custom Affinity Audience

Now, if you thought that you need to scour the Internet to find your affinity audience, you are in for a surprise. You can actually create your affinity audience on the Google Display Network for your advertising Odessa TX campaign.

Based on your market research, you can create a custom affinity audience based on four criteria viz. interests, URLs, location, and applications. Amongst these four criteria, make sure to emphasize URLs and interests.

Focusing on these two aspects of your advertising will help you identify your custom affinity audience effectively. But how do you create your affinity audience in GDN?

Creating Custom Affinity Audience in GDN

All you need to do is follow these five simple steps to build your custom affinity audience.

  • Start by logging in to your Google Ads account
  • Click on “Tools and Settings”. Choose “Audience Manager”
  • Choose “Custom Segments”. This will allow you to choose custom features for your affinity audience.
  • Start entering the name of the segment and interests.
  • Save this segment.

Yes, that’s it! As per your requirement, you can create multiple segments for an affinity audience. If you want to know more about building an effective digital advertising Lubbock campaign for your brand, get in touch with us at Instant Empire Marketing.

Finding the right audience to increase your ROI, we will assist you in achieving every marketing goal you have. Our team will bring the best ideas and strategies to the table.

Contact us now to know more.

Digital Marketing

How to Create QR Codes to Promote Your Brand?

How to Create QR Codes to Promote Your Brand?

What do you want to achieve with your business?

Sure, your personal and business goals and vision. However, it will be possible only when you have the right customers buying your products and services.

And to reach your target audience, you need to market your business efficiently. One of the ways you can market your business is an efficient Odessa digital marketing strategy.

In an effective digital marketing strategy, you use different methods such as email marketing, Pay-per-click, Search engine optimization (SEO), and more. One of the ways you can market your business and generate leads is using mobile marketing. And currently, QR codes are the easiest and fastest way to implement mobile marketing and generate leads.

What are QR codes?

If you don’t know this already, QR codes are square barcodes that can be scanned using a mobile device. QR codes are usually meant for easy payment methods. But these codes can also be used to drive traffic to your business website.

You can use QR codes to provide your customers with an instruction manual, to take them to a marketing campaign run by your brand, and more. QR codes make it easy to convey information related to your brand effectively.

How can you create QR codes for your business?

Creating a QR code is quite easy. Once you have decided where the QR code leads your customer, you can include the relevant information. For example, you want QR code to take the customer to a marketing campaign, you can include the related information and further steps for making your campaign a success. Here are the steps to create a successful QR code for your business.

  • Landing Page creation

Based on where you want to lead your customer using the QR code, you must create a landing page. Usually, if you are promoting your business using Midland marketing on digital channels, you might already have a landing page for a service or a campaign. However, if you don’t, you need to create one.

Also, keep the information concise on these landing pages. Moreover, the landing page must be mobile responsive.

  • Generate QR codes

Once you have created a landing page, you must copy the URL and create the QR code using a QR code generator. You can find different QR code generators online, so search and select the one you find suitable. Put your URL address and generate code. The generator will give you a unique code that you can now use to promote your brand effectively.

  • Print your QR code

Now that you have your QR code, you can display it on printed materials or online. You can post the QR code of your website or marketing campaign page to lead them to some more relevant information or how they can benefit by doing business with you. You can print your QR code on your promotional materials.

QR codes give you the flexibility to promote your brand anywhere anytime you want.

  • Let your audience know

If you have a QR code promotion, you need your audience to know about it. Get your social media channels, audio, and video content running and promote the QR code promotion for your brand. The more people know about it, the more successful it will be.

  • Create a buzz around your promotion

Since you want maximum participation in your QR code promotion, make sure to create a buzz around it. One of the ways you can do so is by uploading new QR codes to your campaign. This will keep your audience involved thus generating leads and successful sales.

Instant Empire Marketing Can Help You!

As a leading digital marketing agency Texas, we know the importance of generating leads with effective promotion. Hence, we can help you generate QR codes and use them effectively to promote your brand.

Get in touch with us now to know more.

Digital Marketing

How a Unique Brand Character Can Help Your Business?

How a Unique Brand Character Can Help Your Business?

Do you want to see your business establish itself as a successful brand in the market? If so, you can’t use the stock images in your advertising Midland TX strategy.

What you need is to create a unique brand character in the market that resonates with your business, its ethos, and its vision. Now, you might be wondering what a brand character is?

In simpler terms, a brand character is also known as a mascot. It can be an individual, inanimate character, illustration, animal, or any other character you think resonates with your brand. The brand character will become an ambassador of your brand that will help your target audience to identify your business in the crowd.

Brand character gives you a unique opportunity to stand out in the crowd and get noticed. Here’s how a brand character can benefit your business.

  • Increase your marketing potential

Of course, as a business you want to reach a larger target audience. A brand character that is creative and interesting will increase the chances of your marketing potential. A brand character can be so good that it can make your advertising Odessa TX campaign viral on social media.

If this happens, your business will certainly have more chances to reach exponential success.

  • Enhance communication

Communication is key to attracting your potential audience and conveying to them what your brand stands for. A brand character can help you achieve this goal. You can bring emotional touch to your brand to connect with your audience.

This is especially true for companies that want to attract children such as a toy company. They can create a fun and child-friendly brand character to connect with the kids.

  • Brand recognition

This is an obvious benefit that you can get with brand character. As mentioned above, a brand character gives your business a unique identity. For example, Ronald McDonald for McD. This brand character is so popular that people can identify the outlet just by looking at it.

With just minimal effort and placement of your brand character, you can make a great brand presence in the market. Now, you can either create your own or get in touch with us at Instant Empire Marketing.

We are a leading advertising agency Midland that knows the importance of creating a fantastic advertising campaign and associated elements such as a brand character. Our creative team will come up with ideas that will definitely resonate with your business vision.

Contact us now to know more.

Content Strategy

Five Tips to Help You Revive an Old Blog Content

Five Tips to Help You Revive an Old Blog Content

Julie Fleischer, the VP of Marketing at Neustar has said that content marketing brings 4x ROI as of traditional marketing expense.

And this is absolutely right!

Writing blog content for your brand might not seem like too much. But it is elemental to boost your SEO Lubbock TX. The use of effective keywords, value content, and efficient link building can bring you outstanding results.

However, there is one catch! Sometimes it gets difficult to create new blog content for your brand. This can be due to a lack of time or resources. In such a case, you can turn to your older blog contents and revive some of them.

Make sure to revive those blog contents that have evergreen value information. Reviving a news article won’t be beneficial. To ensure that you revive blog content effectively, here are some tips.

  • Include new keywords

While reviving old blog content, there can be two possibilities. Either, you had no idea about SEO, so your content doesn’t have keywords. Or you knew about SEO at the time and included keywords according to the ranking at that time.

So, you must start by finding new keywords based on search volume and include them in your older blog content.

  • Focus on on-page SEO

When you are reviving old blog content, focus on updating your on-page SEO. This will include updating meta descriptions, SEO title tags, article subheadings, and titles. When you update these Lubbock SEO components, you will increase the SERP rankings.

Increasing SERP rankings will definitely boost the SEO of your blog content and thus your website.

  • Content update

Don’t forget to do the most important thing! Update the content of your old blog. You can start by removing any content that is old and is not relevant. This can be followed by adding new content that is relevant and provides value to the information.

While you are updating the content, make sure to focus on internal linking.

  • Internal links update

As mentioned above, you need to focus on updating internal links. Start by looking for broken links. If there are some, you must remove them immediately. Broken links result in 404 errors. This will reduce the quality of your SEO.

You can update the links by adding new internal links. This means you can add links to other relevant blog posts from your website. This will tremendously improve your SEO, content quality, and keep your visitors stay longer on your website.

  • Add new videos and images

Make sure to remove older images and videos from the blog content. Start with adding new images and videos that are relevant to your content and the time. This will help you make your content attractive, increase traffic to your website.

Apart from these tips, remember to publish the content on a new date. This will bring the blog content to the forefront and boost your overall traction.

If you want to know more about the best SEO strategies for your brand, get in touch with us at Instant Empire Marketing. We are a leading Lubbock SEO company that assists businesses in finding their position on the digital map.

Contact us now to know more.

Digital Advertising

Four Ways to Overcome iOS 14 Update Advertising Challenges

Four Ways to Overcome iOS 14 Update Advertising Challenges

According to the latest statistics provided by Statista, the number of Apple iPhone users in the US has increased exponentially. Where in 2020, the number was at 113.5 million, it is set to increase in 2022 and reach up to 118 million.

This indicates that more percentage of the population will use Apple iPhone in the upcoming days. But how is this statistic relevant to advertisers and marketers? Well, the more people use Apple iPhone, the more control they will have over what private information they share, all thanks to the new iOS 14 update.

The new iOS 14 update allows the users to opt-in or opt-out as to whether an app can track their activity outside the platform.

However, the main feature of digital advertising in Lubbock is tracking the shopping behavior of the users online. If the advertiser can’t track this online activity, they won’t be able to offer personalized ads. Also, the ads will be displayed at a lower rate reducing the conversion rates for brands online.

Most brands and advertisers were stumped with the question, “How to overcome these advertising challenges posed by the iOS 14 update?

At Instant Empire Marketing, we have the answers for you. As a brand, you want your ads to reach a greater number of people irrespective of whether they opt-in or opt-out of sharing their online behavior. Here’s how we can help you reach that goal.

  • Ads spend diversification

Although 90% of people are opting-out of tracking changes, brands can start by diversifying the ads spend.

The best way is to allocate the ads spend on social media platforms such as Facebook to Google. This will help you track behavior based on buying intent of the users. You will still be able to know what your potential audience is interested in buying by their search online.

  • Use Google Analytics to report Facebook ad campaign success

So, you might be spending some of your budgets in social media marketing in Lubbock on platforms such as Facebook.

However, you must start using Google Analytics to report the success of your social media marketing ad campaign. Use the UTM features of your website URL to report the success of your ad campaign on Facebook.

  • Retargeting or finding lookalike audiences

Go old school and use your owned data to retarget your ad campaign or find a lookalike audience. You might already own some customer information such as email addresses. Switch to using email marketing and retarget your audience.

However, you need to remember that not all ofyour audience is using iOS, so you can still use your older methods to a target lookalike audience.

  • Other Facebook advertising options

Now, with the iOS 14 update, you certainly can’t keep using the regular Facebook advertising options. However, there are a few other options provided by the platform. For example, you can create a chatbot for your audience who want to interact with your brand and know more.

Yes, advertising after the iOS 14 update has become a bigger challenge. However, it is not impossible to reach your target audience.

You can always get in touch with our team of professional marketers at Instant Empire Marketing. We are a leading digital marketing company in Texas offering high-quality advertising and marketing services to brands.

Contact us now to know more.

Digital Marketing

How Can Google My Business (GMB) Help Your Business?

How Can Google My Business (GMB) Help Your Business?

Digital marketing has become the need of the hour. Most businesses have an online presence to promote their brand, products, and services. And if you haven’t already jumped the bandwagon, maybe it’s time you should.

Most digital marketing Lubbock services focus on getting a higher ranking on the search engine. Although this is the goal, don’t forget to promote your business locally. There is no point in having an online presence if you can’t attract customers to your stand-in store.

How will you ensure that you get enough customers in your stand-in store? The answer is simple. You must list your business in Google My Business (GMB) listings. This is a free tool offered by Google that can help you promote your business locally.

How can Google My Business help your business? Here’s how.

  • Rank locally

Most people search for businesses that offer products and services locally. For example, if a customer is looking for plumbing services, they will look for a business that offers its services in the local area. Listing on GMB will help such customers find your business effectively and connect with you.

They can see your business address, phone number, business photographs, reviews, and more. You might think that just claiming your GMB page will suffice your local ranking. However, such is not the case! You need to effectively optimize it by putting the right information such as contact information, working hours, and more. This will strengthen your local SEO Lubbock TX.

  • Create a dominating online business profile

As mentioned above, Google My Business offers numerous ways to optimize your listing. However, one of the most effective features offered by this Google feature is GMB Posts.

You can consider GMB Posts as mini advertisements for your business. In GMB Posts, you can post things like what’s new, events, products, and offers. Also, you can add call-to-action (CTAs) buttons such as call now, book an appointment, sign up, and more.

A combination of content, CTAs, and photos creates fantastic GMB Posts for your business. And they are so worth it! If your business has massive competition in your region, GMB Posts can help you move ahead of this competition effectively. Combine this with a robust SEO strategy and you are gold!

How can Instant Empire Marketing Help?

At Instant Empire Marketing, we hold expertise in working with smaller businesses and bringing them on the digital map. We provide efficient web development, social media marketing, advertising services, SEO services in Lubbock, and more.

Our team of marketers will develop an excellent digital marketing strategy and implement it with outstanding accuracy.

Connect with us now to know more.

Content Strategy Social Media Marketing

Tips to Create Effective Video Content for Your Small Business

Tips to Create Effective Video Content for Your Small Business

Now, let’s be honest! When it comes to creating effective paid social media campaigns, video content plays a major role. Videos have always shown that they are the most easily consumed type of content amongst the audience.

In fact, recent survey research conducted by Wyzowl shows that 96% of consumers started watching more videos in 2020. Moreover, videos seem to bring more attention and generate leads for a business. This makes video content a crucial aspect of social media marketing Lubbock for a small business.

So, what are you waiting for? Start creating awesome video content for your social media paid ad campaign. To ensure that you create the finest video, here are a few tips from our expert team of marketers at Instant Empire Marketing.

  • Use existing resources

Now, when it comes to making video content, you might be tempted to invest in high-tech cameras and editing software. Well, you don’t necessarily need to do that. Instead, you can use the resources you already have.

You will have someone on your team who will have the latest smartphone with a high-quality camera. That’s it! You can use the smartphone to shoot a fantastic video showcasing your business, products, and services. And you can get video editing software at a quite cheaper price.

  • Get great lighting

You need to get great lighting when shooting videos for your business. With high-tech cameras, adjusting light is easier, however, with smartphones, it can be a little tricky.

But you don’t need to get high-tech lighting gear, instead, you can rely on natural lighting. Let the face of the subject have maximum lighting so that they are seen clearly. You can stand by the window with maximum lighting or just go outdoors.

  • Consider the video length

Take a moment to think: What would you be interested in seeing more? A quick 30-45 second video or a 3-minute video? If you are like most people, you will certainly prefer a 30-45 second video rather than a longer version.

Hence, the video length matters the most. Your video needs to give the audience a quick glimpse into your business or product. Moreover, you will post these videos on social media Lubbock and these platforms love short-form videos. Hence, you need to consider the video length.

  • Work on audio quality

Even if you make a fantastic video but it has garbled audio, it won’t work! So, you must work on your audio quality. If you are using a smartphone, you can use royalty-free music or voice-over.

However, the best way is to upgrade the microphone with your smartphone camera. And avoid covering the microphone when using it. With the best audio, your video content will reach your target audience easily.

If you want more suggestions on how to create fantastic video content, get in touch with us at Instant Empire Marketing. We work with small businesses to help them achieve success in their social media marketing Odessa campaigns.

Our creative team will certainly help you create video content that will stand out. Connect with us now!

Content Strategy

Don’t Struggle to Make Consistent Online Content with These Super-Smart Methods

Don’t Struggle to Make Consistent Online Content with These Super-Smart Methods

As most of us are already aware that social media is the key to growing your business and converting it into a brand. But this is easier said than done!

One of the biggest struggles that brands face is creating content continuously that stays relevant with the target audience. There is always a dread amongst the team when the new calendar month starts, and they have to come up with exciting new content ideas.

And this is not just limited to big businesses, in fact, small businesses and influencers also face the same issue: How to create content online that is relevant to the audience?

Now, if you thought there is some quick way to create online content easily, you are mistaken! You need to put some effort into coming up with ideas. However, instead of doing too much hard work, you can do smart work! Here’s how.

  • Repurpose your old content

So, you might have published content from the very first day of your social media marketing campaign. Well, it’s time to go back in time and look at the older content and find ways to repurpose it.

And you can do it by taking older content from external and internal sources. Externally, you can browse all your social media accounts and look for any content that you can repurpose. You can create new videos, graphics, images, podcasts, and more such engaging content.

Internally, you can look at a similar theme in your daily or weekly meetings with your team. For example, you can share what you are currently working on to create anticipation amongst your audience. Or just share a simple Monday motivation quote. Online content, sorted!

  • Create content in one format and transform it into other formats

So simply put, you can convert your brand-new content into multiple formats. Videos can become blogs, graphics, and audio podcasts. Similarly, graphics, audio, and blogs can become other content formats.

For example, you created a video showcasing a new product launch. Transcribe the video to get blogs for digital marketing. Take a quote or powerful message from the same video to create an image and/or graphics for social media. Again, take the same video, cut it into shorter snippets and post it on social media as short videos. Take the video and expand it into an audio podcast.

That’s it! One single video but multiple content formats for different marketing strategies.

Final Takeaway

Consistently creating content online can become difficult and tedious. Sometimes you might feel that you are running out of ideas. Therefore, repurposing your older content and converting it into different formats will make sure you have ample online content in store.

And if you still need creative online content ideas, get in touch with us at Instant Empire Marketing. We are a leading digital marketing company in Texas that works with small businesses to boost their digital marketing campaigns.

Our creative team of marketers knows how to develop new marketing strategies and ideas along with implementation to get desired results. Contact us now to know more.