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Podcast Advertising: Five Strategies You Must Know!

Podcast Advertising: Five Strategies You Must Know!

7.8 million Americans commute everyday for work. And we are sure you might be one of them too!

Now, what’s common amongst such a large population of Americans? Most of them tend to listen to one or two podcast episodes during their commute. In fact, Infinite Dial says that the average American audience listens to at least four to five podcasts every week.

What does this mean for a brand?

Well, it means you have another great advertising Midland TX opportunity to reach your potential audience. In this blog post, we will tell you five podcast advertising strategies that will help you get started.

  • Your audience may have a varied listening taste

The world of podcasts is wide and ever-expanding and so is the listening taste of your audience. Don’t restrict yourself to just one category of podcasts. If you think that the listeners who listen to comedy podcasts might not be interested in sports podcasts, you might be wrong! Every category of the podcast can have your potential audience. So, advertise in as many podcast categories as possible.

  • Advertise on the podcast for creating brand awareness

Podcast advertising Odessa TX is a great way to increase brand awareness. Hence, it is a fantastic option for small businesses that want their audience to know about their products, services, mission, and goals.

Yes, we know that podcast advertising might not give you measurable ROI, but sometimes organic mentions bring high-quality results in the long run.

  • Always ask the podcast host to read your advertisements

It has been observed that when ads are read by the podcast host, it provides a more personalized ad experience. Most users detest the thought of listening to third-party ads that are scripted and narrated by someone else.

When a podcast host reads ads, it is equivalent to organic mention that is more likely to get a response from your target audience.

  • You can sponsor smaller podcast shows too. In fact, it is more budget-friendly

Now, you might have the misconception that to get noticed by your audience, you need to sponsor only on bigger podcasts. Well, that’s not entirely true! As a small business, you might not have the budget to get an ad spot for the bigger podcast. Hence, you can focus on advertising on smaller podcasts.

You can choose pre-and post- credit spots for advertising rather than mid-roll as those are cheaper. Also, instead of getting just a single ad spot on the bigger podcast, get multiple ad spots on smaller podcasts and reach a greater number of audiences.

  • Test and measure

Just like any other digital advertising Lubbock campaign, you also need to test and measure your podcast advertising campaign. Test advertising on different types of podcast shows to determine which ads and podcast categories work for your brand.

Make sure to provide call-to-action buttons that prompt your audience to take action. For example, custom links, promo codes, checkout surveys, and more. This will help you measure the performance of your podcast advertising campaign.


Podcast advertising is a fantastic way to bring your brand to the market amongst your target audience. And with the rising listening potential of podcasts around the world, this form of advertising will become highly common and powerful.

So, collaborate with us at Instant Empire Marketing to get your advertising campaign into motion. Our creative team is always at your disposal!

Contact us now to know more.

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