Five Tips to Help You Revive an Old Blog Content
Julie Fleischer, the VP of Marketing at Neustar has said that content marketing brings 4x ROI as of traditional marketing expense.
And this is absolutely right!
Writing blog content for your brand might not seem like too much. But it is elemental to boost your SEO Lubbock TX. The use of effective keywords, value content, and efficient link building can bring you outstanding results.
However, there is one catch! Sometimes it gets difficult to create new blog content for your brand. This can be due to a lack of time or resources. In such a case, you can turn to your older blog contents and revive some of them.
Make sure to revive those blog contents that have evergreen value information. Reviving a news article won’t be beneficial. To ensure that you revive blog content effectively, here are some tips.
- Include new keywords
While reviving old blog content, there can be two possibilities. Either, you had no idea about SEO, so your content doesn’t have keywords. Or you knew about SEO at the time and included keywords according to the ranking at that time.
So, you must start by finding new keywords based on search volume and include them in your older blog content.
- Focus on on-page SEO
When you are reviving old blog content, focus on updating your on-page SEO. This will include updating meta descriptions, SEO title tags, article subheadings, and titles. When you update these Lubbock SEO components, you will increase the SERP rankings.
Increasing SERP rankings will definitely boost the SEO of your blog content and thus your website.
- Content update
Don’t forget to do the most important thing! Update the content of your old blog. You can start by removing any content that is old and is not relevant. This can be followed by adding new content that is relevant and provides value to the information.
While you are updating the content, make sure to focus on internal linking.
- Internal links update
As mentioned above, you need to focus on updating internal links. Start by looking for broken links. If there are some, you must remove them immediately. Broken links result in 404 errors. This will reduce the quality of your SEO.
You can update the links by adding new internal links. This means you can add links to other relevant blog posts from your website. This will tremendously improve your SEO, content quality, and keep your visitors stay longer on your website.
- Add new videos and images
Make sure to remove older images and videos from the blog content. Start with adding new images and videos that are relevant to your content and the time. This will help you make your content attractive, increase traffic to your website.
Apart from these tips, remember to publish the content on a new date. This will bring the blog content to the forefront and boost your overall traction.
If you want to know more about the best SEO strategies for your brand, get in touch with us at Instant Empire Marketing. We are a leading Lubbock SEO company that assists businesses in finding their position on the digital map.
Contact us now to know more.