Value-Based Content Marketing: Value VS. Product
We understand that we must provide value to our product, but it’s not always clear how to go about doing so. It all comes down to looking for a content strategy to entice your potential customers towards buying your goods or services. In an appealing way, don’t imply that you’re forced to buy something you don’t want in order to get a useful article out of it. Find a way to build trust and keep the audience hooked!
In every good story, there’s conflict, which is what makes it interesting. What if you could find a cycle of content that would accurately represent your product through the eyes of your potential customers? This means finding ways to connect with them throughout all stages of their buying process and still meet your business goals.
What is the value of your product or service?
Some businesses invest a lot of time and money developing their product, only to provide their target market with a sales pitch and expect them to believe it without putting out any effort on the part of their sales staff. It would be that simple if it were true. As a marketer, it’s critical to delve into the emotional realm and consider your clients’ personas and the journey they’ve already taken to come to your landing pages.
- What is your product?
- Why do people need it?
- What problems does it solve, and specifically, what value do you intend to provide for those who use it?
- Can your product help a business boost its output in the workplace?
- Is it easy to learn how to use your product?
- What sets your business apart from your competitors?
- Do you provide excellent customer service or a longer-term warranty?
Use these questions to create a marketing and sales strategy that explains to your consumers how your goods or services may help them do better in their profession, outperform their opponents, grow their business, and more.
Don’t Pitch Too Early!
When salespeople and marketers engage with a client only for the sake of the sale, they risk failing even before they reach their destination. Value-based agreements are where this comes into play. The greatest sales pitches don’t always begin with a content delivery blizzard informing you about a price reduction on their goods. They incorporate numerous touches that provide information and offers that are consistent with the brand through great content.
Don’t be too eager to send your customers a welcome email and follow it up with a CTA ‘Buy now’ in your email marketing. Use this first touchpoint to share the different features of your product or business, big or small, that you mapped out in step one. Make your customers comfortable with making a buy decision with trust.
Make a Note about Current Industry Leaders Actions
This is another value-based content marketing strategy that several businesses tend to ignore. Some people know it as competitor research. It never matters how successful your business is; it is always crucial to stay tuned in to your competitors key performance. Keeping an eye on the industry leaders provides you with an edge over your competition, but it also offers you inspiration and information when creating content.
However, you should not consider this step as a pricing war or copying other’s products features- you need use this information to out maneuver your competition. Once you understand your competitors’ strategy, you can analyze the gaps in what they offer and turn them into opportunities to offer your potential customers more value with your content. Knowing how you can differentiate your products using marketing tactics will help your marketing efforts long term.
Be an Educator, Not a Seller!
The most promising examples of value-based content advertising don’t even look like sales pitches. They begin educationally and become trusted solutions when customers prepare themselves to make purchases to solve their problems. Only at that moment is a seller ready to take the initiatives to make an investment. This should be a primary focus then choosing the type of content your will be using when establishing marketing goals.
Whether the user is a consumer or not, there will be no doubting the influence of value-based content marketing optimization. This approach’s appeal is that you simply continue to provide value throughout the sales process. You may then develop trust with your potential consumers by demonstrating your experience in your goods and services.
Once you finally come towards them with an offer they can make a confident decision. If you can accomplish this then you will have a successful marketing campaign that increases your conversion rates dramatically.
Eliminate Your Customer’s Fears
It doesn’t matter even if you think you have already added enough value to your content- if you still fail to convince your potential clients that you are proficient at solving their problems, they will not follow your CTA. There are various possible ways to eliminate your customer’s fears.
For example, you can offer your potential customers a few days free trial to take a test drive of your services. Or offer a money back guarantee for your products if they are not satisfied. By doing this you are minimizing the customers risk of conducting business with you.
Case studies are also an excellent way to approach your customer’s to show them value by demonstrating their existing customer successes. Whether you show them in the form of a video or a written customer success story, sharing feedbacks from clients that already like your products can go a long way to influence potential customers.
The majority of potential customers will find your business because they are researching solutions to their problems using search engines. When you have valuable content that is presented as a solution then your SEO will improve and put you in front of more clients with problems that your business can solve.
The essential part to remember for content creation marketing is that you will have to address your customer’s fears at every single step of their journey. It’s more convenient when you sell goods with different levels. There might always be numerous different objections that you can overcome at each level and step in the sales process.
Highlight the Individual Benefits of Using Your Products or Services
We can consider this step the essential aspect of content marketing optimization; keeping awareness about customers’ problems and showing them how much they can benefit from using your products or services.
There are a plethora of methods to accomplish it. For example, value messaging may appear like marketing your product as a solution that might enhance customers’ happiness, confidence, and productivity. While developing a content marketing plan for adding value above sales pitches, don’t overlook this step.
Always bear in mind that the most pressing need on your potential consumers’ purchasing list is finding a solution to their problem. You can convince them of your value proposition by addressing this need.
Selling your products takes a lot more than just offering a competitive price to your customers. The groundwork and strategic thinking behind your content marketing matrix can be overwhelming, but it’s an essential part of a value-based content marketing approach for boosting sales. Regardless of how you price your products, value-based content can effectively influence your potential customers to motivate them to purchase your products or services.
If you would like to learn more about how Instant Empire Marketing can help your business bring more value to the marketplace call or schedule an appointment.
Written by Christopher Taylor 11/4/2021
Instant Empire Marketing, LLC